However,

 
                                  Because.......


                           

The issue of Projections about the Rate of Weight-Loss has been on my mind for a very long time, and so this article is going to be quite long and detailed.  Those who bear with me and press on through, might learn some helpful information, or at least be exposed to something other than empty promises.

The Diet Industry knows that people want to lose their excess fat ASAP, and that people also want to spend as little time possible on a weight-loss Diet.  It takes advantage of that fact by using the diet-of-the-moment’s maximum 1st week weight-loss number as a marketing tool. 

Typical is: “Lose 15 pounds in 7 days”; or 10 pounds or 7 pounds, etc.  We see that ploy used continually in the media.  It is almost impossible to look at any magazine display rack in a supermarket checkout line without seeing a similar Headline.

What is implied by this claim is that the number of the first week’s weight loss is a prediction of weight-loss for the subsequent weeks. Marketing claims: “10 pounds in 1 week”.  People think, “Wow, If I stick to this Diet for just 5 weeks, I can lose 50 pounds.” 

Then, when they don’t experience that rate of weight-loss, they feel disappointed. Upon expressing their disappointment to the medical doctor, the nutritionist, the diet guru, the group leader, the program counselor, or whoever, the most common response is: “YOU didn’t follow the diet correctly.”  People are blamed for their weight-loss failure; while the Diet Industry gets the credit for their weight-loss success.

This is universal. I’ve never seen or participated in ANY diet program that didn’t follow that line of thinking, and during the past 60 years …from adolescence on… I’ve been involved with a great many of them.  I have personal experience with a great many diets and diet programs, and I’ve closely watched the experiences of many hundreds of other people as they dieted.

People WANT TO BELIEVE the claims of rapid weight-loss that they hear, and they desperately hope that they will personally experience rapid weight-loss by following their latest Diet-of-choice.   Some of these rapid weight-loss claims are based on lies; some are based on ignorance; some are based on personal experience together with poor memory; and a few are based on the real results of very unusual people. There are those who make these incorrect rapid weight-loss projections in good faith; who stubbornly hold onto an unreasonable Belief by stubbornly ignoring the overwhelmingly-vast-weight-of-the-evidence stacked up against it. However, the fact is that almost all of those claims are false, and the rest of them are based on factors that...