Sometimes I simply shake my head in wonder at the falsity of diet and fitness marketing.

This picture is a prime example of it.

First, it clearly indicates that body size and body appearance are totally under one’s own control.

“If you are a fat person
then all you have to do is
eat less, move more,
buy this,
do this and don’t do that
and YOU will get “healthy”
and look like THIS.”

Most women as large as the woman at the back of the picture would love to believe that these claims are true, and some seem determined to to live in Denial, even though many of them KNOW in their minds that those claims are Lies.

Note, that the desired body is a firm, young body. Next, a body that has been really fat is never going to have an appearance like the body of the woman at the front of the picture. 

People also have different genetic body types that determine where fat deposits itself on their bodies. There’s no such thing as “spot reduction”, and we don't get to choose which fat goes and which fat stays.  The fact is that even after a successful large weight-loss there’s a lot of loose skin to deal with, and it is unlikely that any “reduced fat” person ... of any age ....will ever achieve that kind of voluptuous, tight-skinned body even with plastic surgery and 6 to 7 days a week of heavy-duty exercise.

Also, the statement isn’t based on ANY kind of evidence.  First the entire “lose weight to be healthy” idea is based upon an untested hypothesis.  So few people have achieved significant long term weight loss that there simply aren’t enough to commission a statistically significant study.

Those who put forth weight loss as a health intervention can’t produce a study where more than a tiny fraction of participants ever lost weight l...